Google Tag Manager(GTM) is a free tool useful to add or change tracking tags in a web application. Product marketing departments are extensively leveraging this technology to dynamically control the tracking of tags that are included within their application.

This tutorial takes a deep dive into basic terminologies of GTM, different aspects of GTM interface and finally step-by-step instructions for implementing business critical tags.

Audience

This tutorial is designed for budding product marketers so that they can get good hold of GTM interface and related concepts. With the completion of this tutorial, one can take on complex marketing tag implementations.

Instructor

Aditya Kulkarni

Aditya is a Certified Scrum Master with more than 5 years of experience in IT industry. With an always learning attitude, Aditya loves to share his knowledge about Agile Scrum, User Experience and People Management. He is an Engineering graduate from Pune University.